1 thought on “How to write the jewelry display and management plan”
Juan
Display and management of jewelry
Jewelry is a relatively valuable product, and jewelry is generally classified into the ranks of luxury goods. Therefore, jewelry stores should pay special attention to the management of jewelry products. If you want to achieve a good sales goal, you must pay attention to the display of products. You can't ignore this link because of its value. The display of jewelry counters is not only a knowledge, but also an art although the number of jewelry placed in the counter can be freely determined, the poor placement will directly affect sales. For example, placing too many items will not only occupy the funds, but also make the customers hesitate when selecting because they appear to be dazzled and confused; Too few places will save working capital, but it will make customers have little choice. When they encounter unexpected purchase peaks, they will miss business opportunities due to insufficient goods; Therefore, there is an optimal problem in the number of jewelry placed in the counter. The varieties of jewelry on the counter mainly involve two aspects, namely, the types of gems and jewelry. There is also a problem of quantity and proportion in these two aspects, and the problem of proportion is more important the proportion of various types of jewelry should be adjusted at any time with the change of seasons, such as putting more rings around May 1 and national day; In spring and autumn, necklaces and chains are often placed; And ear nails and Earrings change with the seasons. Therefore, the products should be adjusted at any time to adapt to market changes. It is suggested that jewelry enterprises should have counters in both the South and the north at the same time so that they can adjust products in the north and the south when the seasons change without adding new products. Otherwise, once they become obsolete, they will have to stock them until the next year there are also jewelry styles. When you make a profit in the jewelry counter, you will find that many of the counters divide the styles of jewelry according to the old and new. When there are new ones, you often neglect the old ones. Jewelry styles should be distinguished according to culture and trends, not just according to the length of time. The decoration of the counter should pay attention to the principle of elegance and beauty, so as to match the temperament of jewelry.
the layout, display and sales of jewelry products
1. The display of general commodities (1) the classification is clear (2) the prices are arranged from high to low (3) high priced goods are placed near the main channel (4) the display surface is uniform and tidy (5) heavy and fragile goods should be placed on the lower layer as far as possible 2. Layout of novel products (1) the same promotional product is arranged on the whole shelf or several pallets (2) cross arrangement of goods (3) special sales exhibitions lasting several weeks 3. Shelf head commodity layout (1) commodities with large sales volume (2) novel goods (3) commodities with an upward trend of sales (4) seasonal goods 4. Replenishment of goods in the store (1) move goods on fewer pallets to more pallets (2) if one commodity is almost sold out and there is not much inventory, other commodities will be arranged (3) popular goods should be displayed as soon as possible after receipt (4) try to save manpower and time 5. Store arrangement (1) keep the store clean, tidy and clear at all times (2) understand which commodities have been sold in large quantities and which have no inventory (3) which commodities must be added or transferred (4) discard the empty box and level the surface of the commodity (first in first out principle) (5) collection of misplaced goods (2) the computer inventory of the commodity is displayed as a negative number, but the commodity is still on sale in the store (3) there is no sales report for commodities 6. Damage control (1) do not throw the goods into the garbage or press them under the card (2) the discarded goods shall be approved by the management personnel (3) strictly implement the operation process (acceptance, display, temperature, insurance) 7. Return to the supplier (1) if the goods are unsalable or out of season, the supplier shall agree to return the relevant goods (2) procedures: 1) return goods to the claim office; 2) The floor personnel shall withdraw the relevant commodities 8. Relevant standards (1) card use standard: 1) no damaged card is allowed to go to the store; 2) The beam shall be firm without damage and shaking; 3) Keep it clean. Do not place or stand on the board (2) standards for shelf heads: 1) 60% of the shelf heads are arranged with novel goods, and 40% are arranged with a large number of best-selling officials; 2) Similar products shall not be placed on adjacent shelf heads; 3) Keep plump and tidy at all times (3) cleaning standard: 1) all sales areas shall be kept clean and free of dust, garbage and other broken things at any time; 2) All shelves and goods shall be free of dust.
Display and management of jewelry
Jewelry is a relatively valuable product, and jewelry is generally classified into the ranks of luxury goods. Therefore, jewelry stores should pay special attention to the management of jewelry products. If you want to achieve a good sales goal, you must pay attention to the display of products. You can't ignore this link because of its value. The display of jewelry counters is not only a knowledge, but also an art
although the number of jewelry placed in the counter can be freely determined, the poor placement will directly affect sales. For example, placing too many items will not only occupy the funds, but also make the customers hesitate when selecting because they appear to be dazzled and confused; Too few places will save working capital, but it will make customers have little choice. When they encounter unexpected purchase peaks, they will miss business opportunities due to insufficient goods; Therefore, there is an optimal problem in the number of jewelry placed in the counter. The varieties of jewelry on the counter mainly involve two aspects, namely, the types of gems and jewelry. There is also a problem of quantity and proportion in these two aspects, and the problem of proportion is more important
the proportion of various types of jewelry should be adjusted at any time with the change of seasons, such as putting more rings around May 1 and national day; In spring and autumn, necklaces and chains are often placed; And ear nails and Earrings change with the seasons. Therefore, the products should be adjusted at any time to adapt to market changes. It is suggested that jewelry enterprises should have counters in both the South and the north at the same time so that they can adjust products in the north and the south when the seasons change without adding new products. Otherwise, once they become obsolete, they will have to stock them until the next year
there are also jewelry styles. When you make a profit in the jewelry counter, you will find that many of the counters divide the styles of jewelry according to the old and new. When there are new ones, you often neglect the old ones. Jewelry styles should be distinguished according to culture and trends, not just according to the length of time. The decoration of the counter should pay attention to the principle of elegance and beauty, so as to match the temperament of jewelry.
the layout, display and sales of jewelry products
1. The display of general commodities
(1) the classification is clear
(2) the prices are arranged from high to low
(3) high priced goods are placed near the main channel
(4) the display surface is uniform and tidy
(5) heavy and fragile goods should be placed on the lower layer as far as possible
2. Layout of novel products
(1) the same promotional product is arranged on the whole shelf or several pallets
(2) cross arrangement of goods
(3) special sales exhibitions lasting several weeks
3. Shelf head commodity layout
(1) commodities with large sales volume
(2) novel goods
(3) commodities with an upward trend of sales
(4) seasonal goods
4. Replenishment of goods in the store
(1) move goods on fewer pallets to more pallets
(2) if one commodity is almost sold out and there is not much inventory, other commodities will be arranged
(3) popular goods should be displayed as soon as possible after receipt
(4) try to save manpower and time
5. Store arrangement
(1) keep the store clean, tidy and clear at all times
(2) understand which commodities have been sold in large quantities and which have no inventory
(3) which commodities must be added or transferred
(4) discard the empty box and level the surface of the commodity (first in first out principle)
(5) collection of misplaced goods
(2) the computer inventory of the commodity is displayed as a negative number, but the commodity is still on sale in the store
(3) there is no sales report for commodities
6. Damage control
(1) do not throw the goods into the garbage or press them under the card
(2) the discarded goods shall be approved by the management personnel
(3) strictly implement the operation process (acceptance, display, temperature, insurance)
7. Return to the supplier
(1) if the goods are unsalable or out of season, the supplier shall agree to return the relevant goods
(2) procedures: 1) return goods to the claim office; 2) The floor personnel shall withdraw the relevant commodities
8. Relevant standards
(1) card use standard: 1) no damaged card is allowed to go to the store; 2) The beam shall be firm without damage and shaking; 3) Keep it clean. Do not place or stand on the board
(2) standards for shelf heads: 1) 60% of the shelf heads are arranged with novel goods, and 40% are arranged with a large number of best-selling officials; 2) Similar products shall not be placed on adjacent shelf heads; 3) Keep plump and tidy at all times
(3) cleaning standard: 1) all sales areas shall be kept clean and free of dust, garbage and other broken things at any time; 2) All shelves and goods shall be free of dust.